Turning plans into actions.

Sales Concierge

Bright Solutions. Profitable Results.

Human Resources

The only thing we manage better than projects is people.

Accounting / Bookkeeping

Calculating your success.

Guided Marketing

Turning ideas into brands.

Turing brands into companies.


grown from the entrepreneurial spirit

Upward was grown from humble beginnings in the Maine woods.  Upward’s origins date back to 1997 when founder Joe Christopher started Three Rivers Whitewater in The Forks, ME. Since its inception, “The Home of Serious Fun” expanded to Millinocket in 2000, to the Inn by the River in 2007, and to the Sugarloaf Inn in 2018.

In 2019, Upward took on their first venture in Portland with the re-opening of the historic $3 Deweys. With a focus on upgrading the food menu and offering the friendliest guest service in town, the re-opening of “Portland’s Original Ale House” has been met with great acclaim.

Upward has continued to expand by helping businesses reach their highest potential in a variety of industries: grocery & convenience, food & beverage distribution, commercial & residential construction, food manufacturing, commercial & personal laundry, excavation, and more.

Every business Upward works with benefits from an entire set of shared services. The shared services provide businesses with year round stability in a seasonal environment. This stability allows Upward to invest more in what really makes the businesses run – the people. 

Years Established

Businesses Served

see where we’ve made an impact

our portfolio

Three Rivers Whitewater

Maine’s #1 rafting outfitter on the Kennebec, Dead, and Penobscot Rivers.

Inn By The River

A cozy, 4 season inn overlooking the confluence of the Kennebec and Dead Rivers.

Sugarloaf Inn

A classic ski-in, ski-out hotel at the base of Sugarloaf Mountain. 

Sugarloaf Brew Haus

A full service bar and restaurant located at the Sugarloaf Inn. 

Sunday River Brew Haus

Ski-in, ski-out restaurant and event destination at Sunday River ski resort.

Inn on Peaks Island

Idyllic island inn and destination wedding venue with a classic coastal restaurant.

Three Dollar Deweys

Portland’s Original Ale House in the heart of the Old Port district.

Saltwater Grille

Waterfront restaurant serving upscale seafood  with stunning views of the Portland skyline. 

Mainely Provisions

Premium grocery store in Kingfield, ME featuring locally sourced selections.

Mainely Laundry

Classic laundromat in Skowhegan, ME providing personal and commercial laundry services.

Veggie Life

Vegan food producer famous for it’s handmade products based in Freeport, ME.

Guided Marketing

Portland-based marketing agency specializing in strategic planning and branding for small businesses.

Porthole Restaurant

Iconic wharfside eatery since 1929 known as a meeting place for working waterfront and tourists alike

Casablanca Cruises

Local event space and party boat with private bars hosting music and events for up to 300 people

Upward Subs

Franchised chain of local Subway restaurants in the Southeastern Maine coastline

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